Hey, I'm Samuli 👋
Product engineer and founder. I also build Zero, an AI-native CMS for Astro, and write about product engineering and leadership in the agentic era.
Previously, I’ve worked as a product engineer at two startups, one of which I helped lead as head of engineering. I’ve also worked with product teams in larger organizations and in highly regulated industries such as banking and energy.
I write here about product engineering in the age of agentic coding. What’s actually behind winning teams and products, and what’s worth building in the first place.
Find me on LinkedIn.
Recent writing
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Your next product team could be a single person
LLMs have made it possible for one person to own product, design, and engineering end to end. The product engineer model is replacing the traditional trio — and the results compound.